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Semco

Maverick by Ricardo Semler

Worth Reading

This is a wonderful little book by the CEO of Semco, a corporation in Brazil. His father started the company and in 1980s passed it along to his rather young son who built a new kind of corporation using “open management” and advocating a “natural” and “democratic” workplace for “industrial citizens.” In 1984, Semco acquired [...]

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Semco, São Paulo, Brazil

In the Workplace

Throughout Maverick, Ricardo Semler’s book on the development of his corporation Semco, he expresses and implements ideas that are hauntingly similar to those of Gerard Endenburg. Semler calls his method “open management” and refers to democracy for workers. He never mentions Endenburg’s “sociocratic-circle-organization.” What was the connection between the ideas of Semler and Endenburg? Between [...]

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