Tag: dynamic governance

The Dangers of Renaming Sociocracy

The impulse in consulting and study groups with a focus on sociocracy is renaming sociocracy: dynamic governance, dynamic self-governance, sociocracy 3.0, Circle Forward, Holacracy, etc. All include sociocracy with almost no variation except in changing the names and vocabulary.

I’m totally sympathetic with this—”sociocracy” in English isn’t a pleasant word. It has this awful “ock” sound in the middle that is harsh and too easily becomes nasal. And the association with the word “socialism,” which … Read More . . . “The Dangers of Renaming Sociocracy”

Branding Sociocracy in the United States

The letter S as a Brand

The letter S as a cattle brandSince sociocracy was introduced in North America, problems with the name “sociocracy” have hounded it.  Unlike European countries, Americans associate sociocracy negatively with “socialism,” sociocracy is harder to say in English than in many other languages. Unfortunately, the rejection of the word “sociocracy” and the use of alternatives continue to confuse the public and obstruct efforts to develop a cohesive image, a “brand” in the current marketing vernacular.

A Solution for Branding Sociocracy

Some of … Read More . . . “Branding Sociocracy in the United States”