How to start a movement?
A fabulous 3-minute video by Derek Sivers on how to start a movement.
The first follower is an underestimated form of leadership in itself… The first follower is what transforms a lone nut into a leader.
The leader has to have the courage to stand alone, and then make it easy to be followed, to share openly. The leader must support the first followers as equals, not as subordinates.