Tag: Branding

Branding Sociocracy in the United States

The letter S as a Brand Since sociocracy was introduced in North America, problems with the name “sociocracy” have hounded it.  Unlike European countries, Americans associate sociocracy negatively with “socialism,” sociocracy is harder to say in English than in many other languages. Unfortunately, the rejection of the word “sociocracy” and the use of alternatives continue to confuse the public and obstruct efforts to develop a cohesive image, a “brand” in the current marketing vernacular. A Solution for Branding Sociocracy Some of… Read More . . . “Branding Sociocracy in the United States”